Boca Raton, FL — November 14, 2012 — E-proDirect, a trusted expert & leader in email marketing solutions for the meetings and convention segments of the hospitality industry, recently conducted a survey to determine meeting planner trends, preferences, and overall insight into what’s on the minds of Meeting Planners for 2013.
The survey of more than 1,100 Meeting Planners from all market segments was conducted in September 2012 and included several topics that will affect meeting suppliers and their marketing strategies in 2013.
A few response highlights:
Tracy Fairman, the company’s CEO states “we could not have been more pleased with the number of planners that participated in the survey.” We are confident that the results will show tremendous value and help our clients strategically align their marketing efforts in 2013.”
“It is not only our passion but it’s our responsibility to our hotel clients as well as our community of planners to keep meeting trends and preferences in the forefront,” states Chris Wezel, E-proDirect’s Chief Visionary Officer. “In addition to generating group room opportunities, research is one of the most valuable tools we offer our clients. In order to show value to our over 600 marketing clients and over 80,000 professional meeting planners in our network, we strive to continuously look for ways to bring planners and suppliers together in a harmonious way.”
Click here to request a free complete detailed copy of the survey results: http://eprodirect.com/mailer/directconnect_november2012/index.html