DirectConnect FAQ

Why should E-proDirect conduct my marketing campaign?

E-proDirect is the only electronic e-mail marketing firm that focuses solely on the hospitality industry. With over 25 years of hospitality sales and marketing and meeting planning experience, E-proDirect understands industry trends and more importantly how to bring meeting planners and suppliers together to create long lasting partnerships.

Why should I conduct an e-mail marketing campaign as opposed to a more traditional marketing campaign?

There are several reasons why an e-mail campaign is the right way to go:

• E-mail is the number one preferred method of communication amongst most meeting planners.
• It can be done quickly to react to cancellations or need dates
• It is much easier and a more accurate way to track results.
• The typical response rate of a traditional mailing is .5-5% whereas the response rate of an e-marketing campaign can be as high as 20%.
• Most importantly, an e-mail campaign is a fraction of the cost of a traditional mailing.

How up to date is your database of meeting planners?

Our database is updated daily. We are always pursuing new planners to add to our database and at the same time we will delete planners who are either no longer in their position or have unsubscribed from our database.

How long will it take to launch my campaign?

From the time we obtain the details of your specific campaign to the time it is delivered to your target market is typically 3 weeks.

Can I simply purchase your database to use for my own marketing efforts?

Unfortunately our privacy policy prohibits us from sharing our database. E-proDirect respects the privacy of the planners within its database and names are never sold.