2010 Mobile Year In Review.. A Game Changing Year for Mobile!

The 2010 Mobile Year in Review, a look at the top highlights in mobile across the U.S., EU5 (UK, France, Germany, Italy and Spain) and Japan. With the importance of mobile growing not only for mobile marketers, but digital marketers in general, the report delivers insights into the rapidly evolving mobile landscape.

The many questions that will be addressed in this report include:

• How have market enablers like 3G, smartphones and unlimited data plans driven mobile media usage among consumers?

• What were the year’s top device trends, how have smartphone devices changed the market?

• What mobile content categories are most popular among consumers, how do these differ across geographies?

• How do browser and application access influence mobile content consumption?

• How are consumers using mobile media to stay connected, how has daily consumption changed?

• What does all this mean for the future of the mobile market?

The comScore 2010 Mobile Year in Review offers an overview of the prevailing trends in mobile media usage during the year and considers their implications for the year ahead. It examines key trends across device usage, smartphone adoption and mobile media trends looking across geographies including the U.S., EU5 and Japan.

Read Full Report; Watch Two-Minute Video.