E-proDirect Unites Its Collection of Hospitality Marketing and Technology Solutions Under One Common Brand Identity
BOCA RATON, FL (June 15, 2011) – Today, E-proDirect takes an important step in uniting the company by launching a new common brand identity. It reflects a combination of the company’s innovative product line, as well as their success as one of the true pioneers in the hospitality industry.
E-proDirect’s four brands will be united under an attractive common brand identity, while retaining their current brand names. E-proDirect also unveiled a new, more forward-looking logo reflecting the vibrancy and diversity of their organization. Chris Wezel, Chief Visionary Officer, stated, when developing creative and innovative marketing & technology solutions for the hospitality industry we have the same core criteria in mind in order to ensure overall value. Each product we develop must save our client’s time or money, generate revenue for planners or suppliers, or enhance the overall event experience for meeting attendees.
The new branding simplifies and unifies E-proDirect’s identity across all product lines and services in order to better communicate important characteristics and value to both current and future customers.
Tracy Fairman, President and CEO of E-proDirect, noted that “As E-proDirect continued to evolve, we recognized the need to consolidate our visual identity in line with the growth and diversification of our products and services in the Meetings & Conventions segment of the hospitality industry. Our new identity enables us to establish and communicate stronger connections with our clients and strengthen our overall position in the marketplace.”
The new brand is communicated through a new website, marketing literature, presentations, newsletters, and a range of additional marketing materials. E-proDirect’s unique brand promise is to offer its clients a combination of innovative solutions, exceptional customer service, and tangible benefits by delivering world-class products and services to the hospitality and meetings industry.
E-proDirect’s current product offerings include a wide variety of marketing & technology solutions including:
DirectConnect: A direct e-mail marketing and lead generation solution. We offer targeted e-mail prospecting, solicitation and electronic mail marketing campaign management.
MeetingMart: Designed by hospitality professionals for the meetings and hospitality industry and is a one-stop portal for meeting and event planners. MeetingMart includes a comprehensive resource for research and evaluation of hotels, resorts, meeting facilities and other suppliers from around the world.
EproMeetingApps: Custom native mobile app solution for hotels & events that increases engagement and allows attendees a fast and easy way to access event and area information while offering event organizers a significant return on investment through a wide variety of sponsorship opportunities.
EproDMC: An online solution that saves meeting & event organizers time & money. EproDMC automates event planning transportation procurement, reporting, and invoicing with no fees or markups!
For more information, visit www.eprodirect.com or contact Tracy Fairman, CEO, at (561) 417-5513 or tracy.fairman@eprodirect.com or Chris Wezel, CVO, at (407) 903-1646 or chris.wezel@eprodirect.com.
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E-proDirect is a marketing and technology company focused solely on the meetings and conventions segments of the hospitality industry. Launched in July 2002 with DirectConnect, E-proDirect has continued to grow and enhance its product line to include MeetingMart.com, EproMeetingApps and EproDMC.
For more information on E-proDirect or any of its products, contact E-proDirect, 1651 NW 1st Court, Boca Raton, FL 33432, phone (561) 417-5513; fax (561) 362-8823, or visit the websites at www.EproDirect.com or www.MeetingMart.com.